1. Helppli respects your privacy and is committed to protecting Personal Information in accordance with the Privacy Act and the Australian Privacy Principles.
2. This Privacy Policy explains how we collect, hold, use, disclose and protect Personal Information through our operations, including when you:
   
   1. access or browse our website at helppli.ai;
   2. register for, subscribe to or use the HelppliX platform, including HelppliX Agent, HelppliX Reach, HelppliX Grow and HelppliX API;
   3. engage our digital marketing, growth, innovation or technology advisory services through Helppli Labs or Helppli Grow or other marketing services;
   4. interact with our conversational voice and chat agents across web, telephony, SMS or messaging platforms; or
   5. communicate with our team, request information, book an appointment or submit an enquiry.
3. This Privacy Policy does not apply to Helppli's handling of Personal Information contained in employee records relating to current or former employees, where that handling is exempt under the employee records exemption in the Privacy Act.
4. Where you interact directly with Helppli, for example, when visiting our website, creating an account, subscribing to our services or making an enquiry, Helppli collects and manages your Personal Information as the organisation responsible for that information.
5. Where our business customers use HelppliX Agent, HelppliX Reach, HelppliX Grow, HelppliX API, Helppli Labs or Helppli Grow or other marketing services to process communications, leads, enquiries or data concerning their own end users, clients or contacts, Helppli acts as a service provider processing customer data on behalf of that business customer. In those circumstances, the relevant business customer is responsible for providing necessary privacy notices, obtaining all required consents and ensuring lawful handling of that information.
6. Our website and services are intended for individuals who are at least 18 years old. We do not knowingly collect Personal Information from children under 18 without appropriate consent from a parent or guardian where required by Applicable Law. If you believe a child has provided Personal Information to us without appropriate consent, please contact our Privacy Officer so that we can take appropriate steps, including deletion of that information where required.

1. In this Privacy Policy, unless the context requires otherwise:

Applicable Law means all laws, regulations, codes and regulatory guidance that apply to Helppli in connection with privacy and the handling of Personal Information, including the Privacy Act.

Australian Privacy Principles or APPs means the principles set out in Schedule 1 of the Privacy Act.

Helppli, we, us, or our means Helppli Pty Ltd ABN 50 654 911 305.

Personal Information has the meaning given in the Privacy Act.

Platform means the online HelppliX platform and related software operated by Helppli through which Helppli provides HelppliX Agent, HelppliX Reach, HelppliX Grow and HelppliX API.

Privacy Act means the Privacy Act 1988 (Cth).

Privacy Officer means the person appointed by Helppli to respond to privacy enquiries and complaints.

Sensitive Information has the meaning given in the Privacy Act.

you and your means an individual whose Personal Information is collected or handled by Helppli.

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1. We collect Personal Information in a number of ways, including:
   
   1. Directly from you: when you register an account, subscribe to a product, generate an API key, submit an enquiry, request a demonstration, complete a web form or contact our customer support team;
   2. Through automated conversational interactions: when you communicate with HelppliX Agent via website voice or chat, telephone, SMS or messaging applications;
   3. From our business customers: when an organisation uploads customer lists, business documents or contact information to the Platform to utilise our services;
   4. Automated technologies: through cookies, server logs and web analytics tools as you navigate our Platform and websites; and
   5. Third-party integrations: where a customer connects third-party software, customer relationship management (CRM) systems, calendar tools or telephony platforms to the Platform or accesses the Platform through HelppliX API or webhooks.
2. Helppli will not collect Sensitive Information about you unless you consent, the collection is required or authorised by Applicable Law, or another permitted exception applies under the APPs.
3. Where it is lawful and practicable, you may deal with us anonymously or under a pseudonym, including when making a general enquiry. However, we will usually need to identify you where necessary to provide our services, administer your account, respond to a request or comply with Applicable Law, and we may be unable to assist you if you choose not to identify yourself.
4. Where we collect Personal Information about you from a third party, including from a business customer or another source, we will take reasonable steps to ensure you are made aware of the matters required by the Australian Privacy Principles, unless an exception applies.

1. We collect, hold, use and disclose Personal Information for purposes reasonably necessary for our business functions, including to:
   
   1. provide, operate, host, secure and maintain the Platform;
   2. process voice and chat interactions, answer customer queries, qualify leads, schedule appointments and execute transfers to human staff;
   3. deliver generative search visibility audits, AI query testing, brand citation tracking and AI visibility scorecards, marketing analytics and competitive intelligence;
   4. deliver digital marketing campaigns,innovation pilots, emerging AI tool development, creative production, web development and conversion rate optimisation services;
   5. administer customer accounts, issue invoices, collect subscription fees and verify identity;
   6. provide customer support, technical assistance, service announcements and operational updates;
   7. monitor system health, prevent security breaches, detect fraudulent activity and enforce our Terms of Service; and
   8. comply with legal, regulatory and compliance obligations under Applicable Law, and to establish, exercise or defend our legal rights.
2. We will only use or disclose Personal Information for the purpose for which it was collected, a related purpose that you would reasonably expect, or another purpose permitted by the APPs, including where you consent or Applicable Law requires or authorises the use or disclosure.
3. We may send promotional communications and updates regarding Helppli products and services to existing business contacts where permitted by Applicable Law. You may opt out of promotional communications at any time using the unsubscribe link provided in each email or by contacting our Privacy Officer.
4. We may use de-identified or aggregated information for reporting, analytics and service improvement, provided the information no longer identifies you.
5. Where we rely on your consent to collect, use or disclose Personal Information, you may withdraw that consent at any time by contacting our Privacy Officer. Withdrawing consent does not affect the lawfulness of anything we did before you withdrew it.

1. Helppli operates primarily from Australia with additional business operations in the United States. Our cloud infrastructure and sub-processors maintain data centres in Australia, the United States and other international jurisdictions.
2. Before disclosing Personal Information to an overseas recipient, Helppli will take reasonable steps to ensure the overseas recipient handles the information in accordance with the APPs, unless an exception applies under APP 8.

1. We implement technical, organisational and physical security measures to protect Personal Information against unauthorised access, modification, disclosure, loss or misuse, including:
   
   1. encryption of data in transit using modern Transport Layer Security (TLS) and encryption of data at rest;
   2. role-based access permissions, multi-factor authentication and strict access controls;
   3. continuous monitoring, audit logging and periodic vulnerability assessments; and
   4. hosting on certified, enterprise-grade cloud infrastructure.
2. We retain Personal Information only for as long as necessary to fulfill the purposes for which it was collected, meet our contractual obligations, resolve disputes or comply with legal retention requirements. When no longer required, Personal Information is securely destroyed or permanently de-identified.

1. Helppli has procedures in place to assess and respond to suspected data breaches in accordance with the Notifiable Data Breaches scheme under Part IIIC of the Privacy Act. Where Helppli is required to notify an eligible data breach, it will do so in accordance with Applicable Law, including by notifying affected individuals and the Office of the Australian Information Commissioner.
2. Where Helppli suspects a data breach involving Personal Information it holds on behalf of a business customer, Helppli will assess the matter promptly, take reasonable steps to contain and remediate the breach, and co-operate with the affected business customer in assessing the breach and making any notification required by Applicable Law, in accordance with the relevant customer agreement.

1. Under APP 12 and APP 13, you have the right to request access to the Personal Information Helppli holds about you and to request that we correct any information that is inaccurate, out-of-date, incomplete, irrelevant or misleading.
2. To request access or correction, please contact our Privacy Officer in writing using the contact details set out below. We may request proof of identity before providing access.
3. We will respond to your request within a reasonable period, ordinarily within 30 days. We do not charge you a fee for making an access request, though we reserve the right to charge a reasonable fee where permitted by Applicable Law.
4. Where Helppli holds Personal Information purely as customer data on behalf of a business customer, we may direct your request to that customer for handling, as they control the underlying relationship and records.
5. If we refuse a request for access or correction, we will provide written reasons for the refusal (unless it is unreasonable to do so) and will inform you of the mechanisms available to complain about that refusal.
6. We will not discriminate against you for exercising any of your privacy rights under this Privacy Policy.

1. Our website uses cookies and similar tracking technologies to ensure functionality, remember user preferences, analyse traffic and support service delivery. You can manage or disable cookies through your web browser settings, although disabling certain cookies may impact website functionality.
2. Our website and platform may contain links to third-party websites. A link does not mean that Helppli endorses that third party or its practices, and Helppli is not responsible for the privacy practices of any third-party website. We encourage you to review the privacy policy of any third-party website before providing Personal Information to it.
3. For more detail on the cookies we use, including how to manage your cookie choices, please see our Cookie Policy on the Helppli website.

1. If you have any questions, concerns or complaints regarding our handling of your Personal Information, please contact our Privacy Officer using the details set out below.
2. We take privacy complaints seriously. We will acknowledge your complaint within a reasonable time and investigate the matter. Helppli will respond with its decision and reasons within a reasonable period.
3. If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner. Details are available at www.oaic.gov.au.
4. Where you experience or observe an adverse impact arising from Helppli's use of artificial intelligence systems, you may report this to our Privacy Officer. We will assess the report and take any action we consider appropriate, in accordance with our internal procedures and Applicable Law. Where an artificial intelligence system is deployed as part of the HelppliX platform for a business customer, that business customer remains responsible for its use of the system and for any notice or consent required from its end users, unless otherwise agreed in writing.