1. In this Cookies Policy, unless the context requires otherwise:

Advertising Cookies means Cookies and Similar Technologies used to measure marketing performance, build audiences, deliver retargeting or personalised advertising, or otherwise support advertising activities where permitted by law.

Analytics Cookies means Cookies and Similar Technologies used to measure Website traffic, understand how visitors use the Website, identify technical issues and improve Website content, navigation and performance.

Applicable Law means all laws, regulations, codes and regulatory guidance that apply to Helppli in connection with privacy and the handling of Personal Information, including the Privacy Act and the APPs.

Australian Privacy Principles or APPs means the principles set out in Schedule 1 of the Privacy Act.

Cookies means small text files (and functionally equivalent technologies) placed on or read from a device when a person visits a website.

Functional Cookies means Cookies and Similar Technologies that remember choices a visitor makes and support enhanced Website features, preferences or integrations requested by the visitor.

Helppli, we, us, or our means Helppli Pty Ltd ABN 50 654 911 305.

Personal Information has the meaning given in the Privacy Act.

Platform means the online platform and related software operated by Helppli through which Helppli provides its services, including the HelppliX platform (HelppliX Agent, HelppliX Reach, HelppliX Grow and HelppliX API), Helppli Labs, Helppli Grow and other Helppli marketing services.

Privacy Act means the Privacy Act 1988 (Cth).

Privacy Policy means Helppli's privacy policy published on the Helppli website and updated from time to time.

Similar Technologies means pixels, tags, web beacons, local storage, session storage, software development kits, device identifiers and other technologies that store or access information on or from a device in a way comparable to Cookies.

Strictly Necessary Cookies means Cookies and Similar Technologies that are essential for the Website to operate securely and reliably, including Cookies used to maintain security, load pages, remember Cookie preferences, process forms, support account access where offered, and prevent fraud or abuse.

Website means https://helppli.ai operated by Helppli, and any other Helppli web page that links to this Cookies Policy.

1. This Cookies Policy is published alongside Helppli's Privacy Policy and Terms of Service. It applies to Cookies and Similar Technologies used on the Website, on the Platform, and on any Helppli web page that links to this Cookies Policy.
2. This Cookies Policy does not apply to third-party websites, applications or services that may be linked from the Website or embedded in it. Those third parties may use their own Cookies and collect information under their own privacy and Cookie policies.

1. Cookies allow a website to recognise a browser, remember information about a visit and support website features. Some Cookies are session Cookies, which are deleted automatically when a visitor closes their browser. Others are persistent Cookies, which remain on a visitor's device until they expire or are deleted, and allow Helppli to recognise a returning visitor.
2. In this Cookies Policy, references to Cookies include Similar Technologies unless the context requires otherwise.
3. Some Cookies are set directly by Helppli when a person visits the Website. These are first-party Cookies. Other Cookies are set by third-party providers whose services Helppli uses on the Website. These are third-party Cookies.
4. Cookies themselves do not generally store Personal Information; most Cookies store an identifier or technical value rather than a visitor's name, contact details or similar information.

1. Helppli uses Cookies and Similar Technologies on the Website to:
   
   1. keep the Website secure and functioning properly;
   2. remember visitor preferences and Cookie choices;
   3. understand how visitors use the Website;
   4. improve Website performance, content and user experience;
   5. measure the effectiveness of marketing activities where permitted by law;
   6. support embedded content and third-party services used on the Website; and
   7. deliver advertising, retargeting or audience measurement where permitted by law and in accordance with a visitor's choices.
2. Where Cookies or Similar Technologies collect or relate to Personal Information, Helppli handles that information in accordance with Applicable Law and the Privacy Policy, including any retention, disclosure and overseas disclosure practices described in the Privacy Policy.

1. Types of Cookies Helppli uses
2. Strictly Necessary Cookies are required for the Website to operate. They may be used to maintain security, remember Cookie preferences, process forms and enquiries, support account login features where offered, prevent fraud or abuse, and maintain Website availability and performance.
3. These Cookies cannot usually be disabled through Helppli's Cookie settings tool without affecting core Website functionality (see clause 6.2 for why consent is not required).
4. Analytics Cookies
5. Analytics Cookies help Helppli understand how visitors use the Website. They may be used to measure traffic, identify popular pages, diagnose technical issues, improve navigation and measure campaign performance.
6. Where required by Applicable Law, Analytics Cookies are used only with a visitor's consent.
7. Functional Cookies
8. Functional Cookies remember choices a visitor makes and support enhanced Website features. They may be used to remember language or regional preferences, save form information, support booking or customer portal features, and enable other optional Website functionality.
9. Where required by Applicable Law, Functional Cookies are used only with a visitor's consent unless they are strictly necessary to provide a service the visitor has requested.
10. Advertising Cookies
11. Advertising Cookies help Helppli measure marketing performance and, where applicable, show relevant advertising. They may be used to measure advertising effectiveness, understand whether campaigns generate enquiries or sales, limit how often advertisements are shown, support audience creation and deliver retargeting or personalised advertising.
12. Where required by Applicable Law, Advertising Cookies are used only with a visitor's consent.

1. Helppli is committed to open and transparent management of Personal Information under APP 1 of the Privacy Act. This Cookies Policy forms part of that transparency.
2. Strictly Necessary Cookies are used because they are needed to provide the Website and its core functions, and because Applicable Law generally permits their use without consent.
3. Helppli uses optional Cookies, including Analytics Cookies, Functional Cookies and Advertising Cookies, only where permitted by Applicable Law. Where consent is required, Helppli obtains consent before placing or reading those Cookies, except where a limited exception applies under Applicable Law.
4. A visitor may withdraw consent to optional Cookies at any time through Helppli's Cookie settings tool or the methods described in clause 9. Withdrawal of consent does not affect the lawfulness of processing based on consent before it was withdrawn.

1. The Cookies and Similar Technologies currently used on the Website, including their name, purpose and duration, are available through Helppli's Cookie settings tool. Helppli reviews and updates that list after each material Cookie review so it remains accurate.
2. If a Cookie category described in clause 5 has no specific Cookie currently recorded in Helppli's Cookie settings tool, Helppli does not currently use optional Cookies in that category on the Website, or those Cookies are being reviewed for publication.

1. The Website may include content or services provided by third parties. Examples include embedded video players, maps, social media feeds, booking tools, live chat tools, payment providers, analytics providers and advertising platforms.
2. Those third parties may place their own Cookies or use Similar Technologies on a visitor's device and may collect information according to their own privacy and Cookie policies. Helppli does not control those third-party technologies.
3. Where required by Applicable Law, optional embedded content that uses non-essential Cookies will load only after a visitor has provided the consent required for that category of Cookie.

1. Cookie settings tool
2. A visitor may manage Cookie preferences at any time using Helppli's Cookie settings tool, available on the Website. Through that tool, a visitor may accept, reject or change preferences for optional Cookies.
3. Browser and device settings
4. Most web browsers allow a visitor to view, delete or block Cookies through browser settings. A visitor may usually block all Cookies, block third-party Cookies or delete Cookies already stored on a device.
5. Disabling or deleting certain Cookies may affect how parts of the Website function. Strictly Necessary Cookies may need to remain enabled for core Website features to work.
6. Platform and advertising controls
7. A visitor's device, browser, operating system or advertising platform may provide additional controls for privacy, advertising, location services and tracking technologies.
8. Global Privacy Control and similar signals
9. Where required by Applicable Law, Helppli recognises and responds to Global Privacy Control signals and other legally recognised opt-out mechanisms that apply to the sale, sharing or use of Personal Information for targeted advertising, to the extent Helppli is able to detect and honour those signals through the Website and its Cookie management tools.

1. United States visitors: Some United States state privacy laws treat certain analytics, advertising and tracking activities as sale, sharing or targeted advertising even where Personal Information is not exchanged for money. Helppli may use Cookies or Similar Technologies in ways that could be treated as sale, sharing or targeted advertising under applicable United States state law. Visitors located in the United States may manage those preferences using Helppli's Cookie settings tool or privacy choices page, available on the Website.
2. Other jurisdictions: Visitors located outside Australia may have additional rights under local privacy laws. Helppli will respond to valid privacy requests in accordance with Applicable Law and the Privacy Policy.

1. Helppli may update this Cookies Policy from time to time to reflect changes in the Cookies or Similar Technologies used on the Website, changes in Applicable Law, or changes in Helppli's products or services.
2. An updated version will be published on the Website and the date at the top of this Cookies Policy will be revised. If changes are material, Helppli may provide additional notice or request renewed consent where required by Applicable Law.

1. Questions about this Cookies Policy or Helppli’s privacy practices or any complaints should be directed to the Privacy Officer using the following contact details:

Attention: Privacy Officer

Postal address:

1. Level 11/65 York Street,
   Sydney NSW 2000, Australia; or
2. 13341 W U.S. 290 Building 2, Austin, TX 78737, USA

Email: info@helppli.com

2. Privacy requests and complaints may also be made under the Privacy Policy. Helppli will respond within the time required by Applicable Law. If a visitor is not satisfied with Helppli's response, the visitor has the right to lodge a complaint with the Office of the Australian Information Commissioner. Details are available at www.oaic.gov.au.