Paid Social
Turn social attention into business growth
The best paid social campaigns do more than generate clicks. They build awareness, create demand, and drive measurable business outcomes.

Helppli plans, creates, and manages paid social campaigns that reach the right audiences, optimise performance, and turn advertising spend into long-term growth.
Paid social built around your goals
Every business has different audiences, budgets, and objectives. That's why successful paid social isn't built from templates.

Whether you're generating leads, launching a product, increasing sales, or growing brand awareness, we build campaigns around your goals, combining creative, audience strategy, and ongoing optimisation to improve performance over time.
Everything you need to grow through paid social
Paid Social Strategy
Build a clear advertising strategy based on your audience, objectives, and budget.
Campaign Management
Launch, manage, and optimise campaigns across the platforms that matter most to your business.
Creative Development
Create high-performing ad creative designed to stop the scroll and drive action.
Audience Targeting
Reach the people most likely to become customers through intelligent targeting and audience segmentation.
Performance Optimisation
Monitor campaign performance, improve results, and make every advertising dollar work harder.
Reporting & Insights
Understand what's working with transparent reporting and actionable recommendations.
Performance without the guesswork
Successful paid social isn't about spending more. It's about making better decisions.
Strategy First
Every campaign starts with understanding your business, audience, and commercial goals.
Creative that Performs
Great creative captures attention and gives your audience a reason to act.
Continuous Optimisation
We don't launch campaigns and leave them. We test, learn, and improve performance over time.
Clear Reporting
Know where your budget is going and how your campaigns are contributing to business growth.
Advertising across the platforms your customers use
We create and manage campaigns across leading social platforms, helping you reach audiences wherever they spend their time.
We start with the problem, not the platform
01
Discover
We learn about your business, audience, competitors, and objectives.
02
Plan
We develop your campaign strategy, audience targeting, creative direction, and media plan.
03
Launch
Your campaigns go live with tracking, measurement, and optimisation in place from day one.
04
Optimise
We continually refine targeting, creative, bidding, and budget allocation to improve results over time.
Ready to get more from paid social?
Whether you're launching your first campaign or scaling an established advertising programme, Helppli helps you build paid social that delivers measurable business results.
What does a paid social agency do?
A paid social agency plans, creates, manages, and optimises advertising campaigns across social media platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube to help businesses achieve measurable marketing goals.
Which social media platforms do you manage?
We manage paid campaigns across Meta, LinkedIn, TikTok, X, Pinterest, and YouTube, selecting the platforms that best match your audience and objectives.
How do you measure campaign success?
We track the metrics that matter to your business, from leads and sales to engagement, return on ad spend (ROAS), cost per acquisition (CPA), and overall campaign performance.
Can you work with our existing campaigns?
Yes. We can audit, improve, and manage existing paid social campaigns, or build a new strategy from the ground up.
How much should I spend on paid social?
Every business is different. We'll recommend a budget based on your objectives, audience size, competition, and growth goals to maximise return on investment.
Do you create the ad creative too?
Yes. We can develop creative assets, messaging, and campaign content alongside ongoing testing and optimisation to improve performance over time.